INDUSTRY ICON JACK BRIODY PASSES AT 72

SOMERSET, NJ and ROSEMONT, IL - It is with great sadness that Philips Lighting Company, a division of Philips Electronics North America Corporation, an affiliate of Royal Philips Electronics (NYSE: PHG, AEX: PHI), announces that former Philips executive and industry icon Jack Briody succumbed to complications from cancer and passed away on March 8th at the age of 72.

A respected visionary and expert strategist with a strong background in marketing and sales, Jack joined Philips Lighting in 1969, holding successive leadership positions in the sales and marketing functions until 1991. Following an Executive Marketing position within the ballast division of MagneTek, Jack returned to Philips as President and CEO of Advance in 1993, where he went on to lead the Advance team to record sales and profits until his retirement in 2001. A champion behind the lighting upgrade revolution throughout his career, Jack remained an active driver of lighting and energy-related initiatives upon his retirement.

"Jack was an inspirational, magnanimous force who touched so many lives in such a positive and indelible way," says Philips Lighting Company Director of Corporate Communications and longtime colleague and friend Susan Bloom. Confirms Kaj den Daas, Chairman of Philips Lighting North America, "Jack was indeed a role model for all of us in the Lighting industry and he will be deeply missed by his friends and colleagues throughout Philips Lighting worldwide." Says Brian Dundon, past CEO of Advance, "Jack will long be remembered for his outstanding leadership, his tremendous contributions to national energy legislation and energy initiatives, his golf and billiards prowess, and his jokes and laughter that filled the room." Agrees longtime customer and friend Larry Powers, previous CEO of The Genlyte Group and now CEO, Philips Business Unit Professional Luminaires North America, "Jack was a true visionary leader in our industry who will be remembered by everyone he touched for many years to come."

Jack is survived by his wife Andrea and children John and Danielle. Concludes Susan Bloom on the impact that Jack has had on friends and colleagues throughout the industry, "Jack was a man of great style and grace and his loss is devastating to all of those who have known and loved him throughout his extraordinary life and illustrious career. His passing truly marks the end of an era in the lighting industry and he will be greatly missed."

Donations in Jack Briody's memory may be made to either the American Cancer Society's Brick "Relay For Life" or the Children's Cancer & Blood Foundation as follows:

American Cancer Society
Attn: Brick Relay for Life
1035 Hooper Avenue
Tom's River, NJ 08753
In memory of Jack Briody
(732) 818-3517 ext. 13


Children's Cancer & Blood Foundation
333 E. 88th Street, Suite 830
New York, NY 10016
(212) 297-4336
www.childrenscbf.org

For further information please contact:

Susan Bloom

Philips Lighting Company & Advance
(732) 563-3517
susan.bloom@philips.com

About Royal Philips Electronics

About Royal Philips Electronics Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 125,800 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at www.philips.com/newscenter.

Forward-looking statements

This release may contain certain forward-looking statements with respect to the financial condition, results of operations and business of Philips and certain of the plans and objectives of Philips with respect to these items. By their nature, forward-looking statements involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future and there are many factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-looking statements.